Goal
The reason for this study should be to examine how “mom admirers” affect the existing patterns out-of parasocial matchmaking anywhere between fans and you may idols and also to gain greater information with the reasons root the brand new purchase of idol dolls. On top of that, from the such as the feel and you can point of views out-of men idol fans, the study aims to help you broaden this new knowledge of lover choices and you may enhance understanding of the latest reasons driving idol-toy consumption.
Design/methodology/means
Providing idol-doll buyers once the research items, this study used textual data along with-depth interview to understand more about fans’ motives for buying idol dolls.
Results
Idol toy instructions is actually motivated by mental connection, such one of mom fans exactly who attempt to establish a feeling of handle and keep maintaining a parent–youngster matchmaking. On the other hand, to acquire idol dolls also can act as an excellent disguise to have girlfriend fans to full cover up its personal fantasies about their idols. Moreover, idol dolls serve as semiotic identifiers, attracting instance-inclined admirers and you will gaining people detection. It needs to be indexed one to male idol fans, that are thought deviant about masculine normative, deal with analysis inside the women-reigned over groups, needing after that evidence of authenticity.
Important effects
This study encourages understanding the reasons trailing idol-toy purchases and will assist marketers within the providing on mental need of admirers, for example mother admirers, because of the creating and revenue dolls that resonate with the need experience of accessory.
Public effects
By recognizing and you will focusing on the good areas of fan things, this study contributes to this new lingering procedure for de-demonization and normalization out of fandom. Concurrently, this research in addition to seeks to help you sign up for a comprehensive wisdom of one’s problems and you can emotional need of the Chinese more youthful age bracket.
Originality/value
This research explores the fresh significantly less than-explored mommy-partner group’s psychological needs in addition to their reasons of getting idol-dolls. It also recognizes the fresh distinctive line of perspectives and you may knowledge away from male idol admirers, getting pakistansk kvinnor a fresh and you will novel viewpoint to your idol-doll usage.
step one Introduction
” tabindex=”0″> based on celebrities’ looks was basically ended up selling given that an alternative mode to possess Chinese fans to share the solid passion due to their dear idols, resulting in the creation of a unique Chinese fandom neighborhood. Toward Weibo (one of the most preferred social networking programs from inside the Asia), the web area to own idol-doll-founders, people, and you can idol admirers now has amassed more 460,000 followers and is very women-ruled. On this subject system, it is common for fans, who has an enormous distinctive line of idol dolls, to post adorable images and you can show their knowledge inside dressing up and you can applying cosmetics to their “babies.” According to latest consumer report, one of the idol-doll players, the fresh new post-2000 age bracket means the best ratio, reaching 43 %, followed closely by the post-1995 generation ranks next, which have an amount within 26 % (“2021 Cotton fiber Doll Participants Belief Report” 2021). Thus, Age group Z, some body, some body produced within later 90s therefore the very early 2010s (Priporas ainsi que al. 2020), definitely activates having idol-toy requests as a consequence of interactive social network programs.
From the point in time away from participatory fandom and lover savings, fans’ usage choices as well as their seen experience of idols are extremely sufferers off academic browse. How fans connect to stars has been identified as parasocial interaction-the latest nonreciprocal, imaginary interaction anywhere between fans and media personae (Liebers and Schramm 2019; Yan and you may Yang 2021). In recent years, fans earnestly entering the latest parasocial dating fantasize throughout the a virtually kinship having idols, provided that they could handle, or at least have a noticeable standard of impact on their idols. Towards the Chinese social media, there’s a trend in which admirers, particularly females, make reference to on their own because idols’ parents, aunts, or siblings. If you are prior research has generally checked parasocial dating centered on heterosexual norms and you will fans’ intimate ambitions throughout the idols (i.e., “girlfriend/partner fans” out of idols), absolutely nothing has been identified on “mommy admirers”,“Mommy fans,” refer to admirers (generally feminine fans) who are co-fostering idols/stars as his or her senior women nearest and dearest. They do say themselves as mom of idol and tend to be indulgent to idols, providing them because the precious, simple kids who need their special care (Yan and you may Yang 2021).
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